01
Project Challenge
Objective
The brand's exposure was causing problems for Deziahed'ed Roots. I was given the task of designing a new logo that would be both a representation of the product and a tribute to her three young children. The product was developed in response to the struggle to find decent natural products to use on her daughter's hair.
02
Design Approach
Objective
I created a logo that directly compliments the product and the personality of her children. The yellow / orange gradient was used to represent the sun, as the client's eldest daughter's pet name is'sunshine'. The figure in the center represents the product used on one of her kids' hair. The diamond sparkles represent her middle daughter's pet name, which is 'diamond', as well as the shine of the product.
03
The Solution
Description
This is the logo that has been completed. Photoshop and Illustrator have been used throughout the development process. The logo is now being used on all products, flyers, and business cards. I will also use it for the new website I was asked to produce by the client.